Fashion Forward

Fashion Forward

Carissa Dahl, a bona fide entrepreneur, has just recently created a fun, creative skirt. She and her friend began selling this skirt online and at small farmers' markets. Carissa and her friend were just experimenting, and having fun, so they didn't want to call it business even though the skirts sold more rapidly and many people liked these skirts. People kept coming back for her skirts, and all these people were recommending these skirts to their friends, and more and more people were coming back.

The strong sales from the skirts led her to create her own company, called Strömma. She hopes to turn her company into a line of active wear. She is returning back home to Park City to help get her line started. Carissa is launching a kick starter campaign in March to start funding for her new line. Her line includes lifestyle bags, T-shirts and tank tops to accompany the skirts. She is hoping that the kick starter will go towards scaling out and being able to manufacture products in L.A. Carissa is hoping for Strömma to be world wide.

Twenty-four year old Carissa grew up in Park City, Utah, and graduated from Park City High School. She has always been very interested in design. She went to New York to attend fashion school at Marist College, in Poughkeepsie, then realized that she didn’t like the cutthroat nature of the fashion industry. Carissa loves design, and she wanted to pursue a career in fashion. She had trouble with the fashion scene, and all the stress that comes with it. She soon learned about how little in common active wear there was to the fashion scene. Carissa, was looking into active wear, and become more and more interested in it.

Carissa is very ambitious and she has always knew what she wanted. She worked at many other companies before starting her own line and she always wanted to branch out and create her own business. Being a first timer hasn’t really gotten to her head, she is just so excited about her own line that she has to remind herself that it is her first time doing this and there are going to be ups and down throughout this whole process. "I want it to be perfect, I want to already be good at this and to know exactly what I'm doing,” says Carissa. Her experience throughout this has been very rewarding. She is ready to see where her line will take her, and all the things that come with it.

This story shows that hard work and determination pays off. Carissa had a dream, and is slowly accomplishing it. Her creativity is showing in the work she designed. Starting with a small, fun business, and turning it into a huge success is very impressive for how young she is. Carissa says, “I want to get my designs out there across the world and be able to sell them in different outdoor communities.” She is so determined to create a successful career for herself. She has shown herself that she has what it take and ready to create and enjoy all that comes with Strömma.