Abercrombie clothed

Courtesy of three million dogs

The hunky, shirtless models that we all know and love are saying goodbye. Abercrombie brand president Christos Angelides is putting an end to the shirtless young men. Instead of models with ripped abs they have brand representatives. They are now looking for workers with experience and intelligence not good looks and six packs. Christos realized that the retail store looked more like a nightclub rather than a clothing store for teens. Outlets are going to turn down the hip music and get rid of models while turning the lights up and getting professional workers of all kinds.

When shopping at Abercrombie and Fitch, no longer do shoppers need gas masks, flashlights, and ear plugs. Katie said "I like the clothes but my mom brings a flashlight so see the colors." Abercrombie is putting out a new look of being normal, simmering the music and bringing us out of the dark so customers can enjoy the store without the necessary equipment. With some customers needs taken care of, the rest wish to have the gorgeous models back. Anna is an example, "I only go for the models."

The face of Abercrombie is changing and so are the faces of the customers. This could be a good thing or a bad thing in this case. They may lose the shoppers who come for the models, tight clothing, and dark lighting. Carolann stated "I'm glad they are turning the lights up and getting rid of the models because it will actually feel normal." On the other hand they will or might gain new customers who like the new feel of the stores. People need to decide between the gorgeous models or the normal workers.