Corporate Coffee

Corporate Coffee 

       Notorious Vail Resorts seems to have thrust their way into Park City for an epic ski season, but have pushed out some of the local Park City favorites in the process. One of Park City Coffee Roasters biggest sales usually goes to PCMR. Since Vail took over though, that’s not the case. Vail made an agreement to only sell Starbucks coffee at their resort, which means they won’t buy the usual 90,000 pounds of coffee they usually buy from the local company. Is Vail’s corporate attitude going to cut down on small locally owned businesses?

       Park City Coffee Roasters is owned by Ray and Rob Hibl. They produce high end coffee, that is thoughtfully harvested, handcrafted and traditionally roasted. PCCR roasts their coffee in small batches to achieve a good quality flavor and aroma. Park City Coffee Roasters get all five star reviews and one reviewer states, “We came here twice over the weekend when we visited Park City. The coffee is really great! Not only is it superior coffee, but there are good food options too. Had the quiche? Yum! Also the apple and coffee cake. Probably better overall than Starbucks which is close by in the same area. Go local!” 

       Vail Resorts, after signing an agreement with Starbucks Coffee Company, monopolized PCMR; they threw out Park City Coffee Roasters as well. In another five star review of PCCR somebody commented, “Buy PC Coffee Roaster at the grocery store or the shop in Kimball Junction and bring a thermos when you ski PCMR. Live local, buy local.” This is good advice. Not buying corporate coffee is a great way to show your support and appreciation for the local business and their aromatic coffee.