Fashion on Main-Emma and Sam

Farasha means butterfly in Arabic. It is also a boutique on Main Street that is owned by Vanessa di Palma Wright (Vanessa means butterfly as well). Vanessa started her career by creating a Latino public relations firm in Salt Lake City, but she always knew she wanted to go into fashion. Her PR agency taught her the hard work and responsibility that came with running a business, and it gave her the confidence to start Farasha.

“Farasha is basically a PR agency that represents emerging designers by setting up temporary store fronts in niche locations such as Park City,” Vanessa said.

Before she created Farasha, Vanessa launched a pop-up boutique idea that would host part-time storefronts in locations such as Sun Valley, Idaho and Park City, Utah.

She gives back to the community by sitting on the People’s Health Clinic board. She also styles a fashion show for the Kimball Art Auction in Gala and the Silver Queen Derby.

“[Vanessa] has been involved with our successful Silver Queen Derby luncheon for the three years we have held it. She brings unique fashions and local models to the event for a runway show that is always high energy. She then has a little boutique set up in the lobby so women attending the luncheon can shop for things they saw in the show and more,” said Nann Worel, Executive Director of the People’s Health Clinic.

Vanessa chose to place Farasha on Main Street because it is the center of a popular and unique resort town. She also lives in Park City full time and it is where most of her customers live as well.

Currently, Vanessa is investigating global locations for new pop-up boutiques where they would focus on new designers from that area. Her top choices are Uruguay, where she was born, and London. She is also scoping out other ski locations such as Aspen and Vail.

“In addition, Farasha is focused on expanding as a full service fashion PR company that offers styling services for private clients as well as editorial projects, film, and runway production services as well as executing and managing storefronts,” she said.

Vanessa’s favorite Farasha independent designers are WaiMing (http://waimingstuio.com), Krysia Renau (http://www.krysiarenau.com), Sabrina Goh (http://sabrinagoh.com), and RKNY (http://www.rknewyork.com). Her website is www.farashastyle.com.